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10 Tips to Improve Your Website’s Performance

Table of contents

1) Introduction; Why you should improve your website performance 

2) how improving website performance boosts your business;

  • Enhanced user experience
  • Increased Organic Traffic and Visibility
  • Higher conversion rates
  • Improved Mobile Experience

3) 10 Tips on How to Improve Your Website’s Performance; 

  • Optimise Image size
  • Minify and Compress Code
  • Utilise caching
  • Enable Content Delivery Networks (CDNs)

Why you should improve your website performance;

It’s no secret that having a well-performing website is crucial for your success. Website performance not only impacts the user experience but also plays a pivotal role in search engine optimization (SEO). In fact, search engines like Google consider website speed, responsiveness, and overall performance as essential ranking factors.

As an astute business owner or a website administrator, you must understand the profound impact that a poorly performing website can have on your online presence. Slow loading times, unresponsive pages, and sluggish user interactions can lead to frustrated visitors, higher bounce rates, and, ultimately, missed opportunities for growth.

This comprehensive guide will delve into the reasons why you should prioritise improving your website performance. We will explore the benefits it brings, how it affects user experience and conversion rates, and its correlation with search engine rankings. So, buckle up as we embark on a journey to uncover the hidden potential that lies within your website’s performance optimization.

Why You Should Improve Your Website Performance:

1)Enhance User Experience:

A seamless user experience is paramount for engaging visitors and keeping them on your website. Slow-loading pages, broken links, and unresponsive design frustrate users, leading to higher bounce rates and a negative perception of your brand. By improving your website performance, you ensure that users have a smooth and enjoyable experience, increasing the chances of conversions, repeat visits, and positive word-of-mouth recommendations.

2)Increase Search Engine Rankings:

Search engines like Google prioritise websites that provide a great user experience. Website performance is one of the key factors search engines consider when determining search rankings. A slow-loading website will likely be penalised with lower rankings, resulting in reduced organic traffic. On the other hand, a fast and responsive website will rank higher, attract more organic traffic, and potentially outrank competitors in search engine results pages (SERPs).

3)Boost Conversion Rates: Website performance directly impacts your conversion rates. According to research, even a one-second delay in page load time can lead to a significant drop in conversions. Users expect instant results and are more likely to abandon a website that takes too long to load or respond. By optimising your website’s performance, you create a streamlined user journey that facilitates conversions, increases sales, and maximises your return on investment (ROI).

4)Improve Mobile Experience: With the rise of smartphones and tablets, mobile browsing has become the norm. Mobile users have different expectations and limitations compared to desktop users. If your website isn’t optimised for mobile devices, it will result in a poor user experience, reduced engagement, and high bounce rates. By improving website performance, implementing responsive design, and optimising for mobile devices, you can cater to the growing mobile audience, increase mobile traffic, and boost overall user satisfaction.

5)Stay Ahead of Competitors: In today’s highly competitive online landscape, gaining a competitive edge is vital. A fast and efficient website gives you an advantage over competitors who neglect their website performance. By offering a superior user experience, you attract more visitors, increase engagement, and establish your brand as a leader in your industry. In contrast, a sluggish website could drive potential customers into the arms of your competitors.

6)Competitive Advantage: Users have high expectations for website performance. By optimising your website and providing a fast and seamless user experience, you gain a competitive edge over competitors with slower or poorly performing sites. Users are more likely to choose your website over others if it loads quickly and is easy to use.

7)Improved Accessibility: Website performance optimizations often go hand in hand with accessibility improvements. By optimising your website, you can ensure that it is accessible to a wider range of users, including those with slower internet connections or disabilities that require assistive technologies.

8)Cost Savings: A poorly optimised website can consume more server resources and bandwidth, leading to increased hosting costs. By improving website performance, you can reduce the amount of data transferred, resulting in potential cost savings for bandwidth and hosting expenses.

9)Better Analytics and Insights: Accurate website analytics are crucial for understanding user behaviour, identifying areas of improvement, and making data-driven decisions. When your website performs well, you can rely on more accurate data and insights, allowing you to optimise your marketing strategies and content based on reliable information.

10)Positive Brand Perception: A slow and unresponsive website can negatively impact how users perceive your brand. On the other hand, a fast and well-optimised website creates a positive impression, showcasing your professionalism, attention to detail, and commitment to providing a top-notch user experience. This can contribute to increased brand trust, loyalty, and positive word-of-mouth recommendations.

Overall, improving your website’s performance is a worthwhile investment that yields numerous benefits, including better user experiences, increased conversions, improved search engine rankings, and a competitive advantage in the digital landscape

how improving website performance boosts your success

In today’s fiercely competitive online landscape, businesses of all sizes are striving to stand out and thrive. One of the most crucial factors that can significantly impact your online success is the performance of your website. In this article, we will explore how improving your website performance can give your business a powerful boost and help you achieve your goals.

1)Enhanced User Experience:

A fast-loading website with seamless navigation and responsive design creates a positive user experience. When visitors can effortlessly browse your site, find information quickly, and complete desired actions, they are more likely to stay longer, explore your offerings, and eventually convert into paying customers. By prioritising website performance, you ensure that users have a smooth and enjoyable experience, which translates into increased customer satisfaction and improved business outcomes.

2)Increased Organic Traffic and Visibility: Search engines, like Google, favour websites that deliver exceptional user experiences. Website performance is a critical ranking factor that impacts your search engine optimization (SEO) efforts. A website that loads quickly and provides a seamless user experience is more likely to rank higher in search engine results pages (SERPs), leading to increased organic traffic. As more potential customers discover your business through organic search, your online visibility expands, resulting in a broader reach and greater opportunities for growth.

3)Higher Conversion Rates: A slow-loading website can be detrimental to your conversion rates. Research shows that even a minor delay in page load time can lead to a significant drop in conversions. Visitors expect instant gratification and have little patience for sluggish websites. By improving website performance, optimising page load speed, and streamlining the user journey, you create an environment conducive to conversions. A fast and responsive website instils trust, encourages visitors to take action, and ultimately boosts your conversion rates, leading to increased sales and revenue.

4)Improved Mobile Experience:

Mobile devices have revolutionised the way people access the internet. To succeed in the mobile-centric era, businesses must ensure their websites are optimised for mobile devices. Mobile users have unique expectations and limitations, such as smaller screens and slower internet connections. A website that is optimised for mobile devices with fast-loading pages and a mobile-friendly design offers an excellent user experience. By catering to the growing mobile audience and providing a seamless mobile experience, you open doors to a vast pool of potential customers and stay ahead of competitors.

5)Enhanced Brand Reputation:

A poorly performing website can tarnish your brand’s reputation and credibility. Slow-loading pages, broken links, and unresponsive design can give the impression that your business lacks professionalism and attention to detail. On the other hand, a fast and efficient website instils confidence in your audience. By investing in website performance, you showcase your commitment to delivering a top-notch user experience, which enhances your brand reputation, fosters trust, and sets you apart from competitors.

6)Lower Operating Costs: Improved website performance often means optimised code, reduced server load, and efficient use of resources. This can result in lower hosting costs and decreased bandwidth usage, especially for high-traffic websites. By optimising performance, you can save money in the long run.

7)Increased Accessibility: A fast-loading website benefits all users, including those with slower internet connections or disabilities. By optimising your website’s performance, you ensure that it is accessible to a wider audience, which can lead to increased reach, engagement, and potential customers.

8)Competitive Advantage: In today’s digital landscape, a slow website can be a disadvantage. By investing in website performance optimization, you can gain a competitive edge over competitors with slower, less user-friendly sites. A fast website can differentiate your business and attract more customers.

9)Better Ad Performance: If you run online advertising campaigns, a slow website can adversely affect your ad performance. Users are more likely to abandon a slow-loading landing page, resulting in wasted ad spend and lower conversion rates. Optimising website performance ensures that your ads deliver better results and higher ROI.

10)Improved Brand Reputation: A fast and reliable website reflects positively on your brand. When users have a seamless experience on your site, they are more likely to perceive your business as trustworthy, professional, and customer-oriented. This positive brand reputation can lead to increased brand loyalty, referrals, and repeat business.

In today’s digital age, the performance of your website directly impacts your business success. By improving website performance, you enhance user experience, increase organic traffic, boost conversion rates, improve mobile experience, and enhance your brand reputation. Take the necessary steps to optimise your website’s performance, and you’ll unlock new opportunities for growth, profitability, and long-term business success. Remember, a high-performing website is not just a technical aspect; it’s a strategic investment that pays dividends in the competitive online marketplace.

10 Tips to Improve Your Website’s Performance

Improving your website’s performance is crucial for providing a better user experience, increasing engagement, and boosting conversions. Here are 10 major tips to help you enhance your website’s performance:

1)Optimise Image Size:  One crucial aspect of improving your website’s performance is optimising image size. Large image files can significantly slow down your website’s loading speed, leading to a poor user experience. To address this, compress and resize images to reduce their file size without compromising quality. There are various tools and plugins available that can help you achieve this. Additionally, consider using image formats such as JPEG or PNG, which are more suitable for web usage. By optimising your images, you can significantly reduce the load time of your web pages and enhance overall performance. Don’t forget to leverage caching techniques to store these optimised images, allowing them to load faster on subsequent visits and further improving your website’s performance.

2)Minify and Compress Code: Another important tip for improving your website’s performance is to minify your HTML, CSS, and JavaScript files. Minifying involves removing unnecessary characters, whitespace, and comments from your code, reducing its overall file size. This optimization technique helps to improve page loading times by reducing the amount of data that needs to be transferred from the server to the user’s browser.

In addition to minification, you should also enable Gzip compression on your server. Gzip is a file compression algorithm that can significantly reduce the size of your website’s files before they are sent over the network. When a user’s browser requests your web page, the server compresses the files and sends them in a compressed format. The user’s browser then decompresses them, resulting in faster page loading times.

By minifying and compressing your code, you can greatly improve the efficiency of your website. Smaller file sizes lead to faster downloads, reducing bandwidth usage and improving the overall user experience. Implementing these optimizations will help your website load quickly and efficiently, ensuring that visitors can access your content without unnecessary delays.

3)Utilise Caching: One effective technique for improving website performance is to implement browser caching. By leveraging browser caching, you can store static resources, such as images, CSS files, and JavaScript files, locally on visitors’ devices. This means that when a user visits your website, their browser can retrieve these cached files instead of making requests to the server every time, resulting in faster page loads.

By setting appropriate cache headers, you can determine how long these resources should be stored in the user’s browser cache before they are considered stale and need to be refreshed. This enables subsequent visits to your website to be significantly faster, as the browser can retrieve the cached files locally instead of downloading them again from the server.

Implementing caching effectively requires understanding how to set the appropriate cache control headers and ensuring that resources are properly versioned or have unique filenames. This way, when you make updates to your website, the browser knows to fetch the latest version of the resource.

By utilising caching, you can reduce server load, decrease page load times, and enhance the overall user experience. Implementing this technique is particularly beneficial for static resources that don’t change frequently, as it allows your website to leverage the client’s browser capabilities and deliver content more efficiently.

4)Optimise CSS and JavaScript: Optimising your CSS and JavaScript files is essential for improving website performance. Two key techniques to employ are consolidation and minification.

Consolidation involves combining multiple CSS or JavaScript files into a single file. This reduces the number of requests made to the server, as the browser only needs to retrieve one file instead of several. By minimising the number of requests, you can significantly improve the load time of your web pages.

Minification is the process of removing unnecessary characters, spaces, and line breaks from your CSS and JavaScript files. This reduces their file size, resulting in faster downloads and improved website performance. Minified files are still functional and readable by browsers, but they are more efficient for data transfer.

When implementing these optimizations, it’s also important to consider the placement of your CSS and JavaScript files within your HTML code. Place CSS files at the top of your HTML document, and JavaScript files at the bottom, just before the closing </body> tag. This prevents rendering delays, as the CSS can be loaded and applied first, allowing the browser to start rendering the page while JavaScript files are being fetched and processed.

By consolidating and minifying your CSS and JavaScript files and optimising their placement within your HTML code, you can reduce the number of requests, decrease file sizes, and prevent rendering delays. These optimizations contribute to faster page load times and an improved user experience.

5)Enable Content Delivery Networks (CDNs): Leveraging Content Delivery Networks (CDNs) is a valuable strategy for improving your website’s performance. CDNs are networks of distributed servers located in various geographic locations. By utilising a CDN, you can distribute your website’s static content, such as images, CSS files, and JavaScript files, across these servers.

When a user visits your website, the CDN automatically serves the content from the server closest to their geographic location. This reduces the physical distance between the user and the server, resulting in faster loading times. The CDN infrastructure is optimised for delivering content quickly, utilising techniques like caching, load balancing, and network optimization.

CDNs are particularly beneficial for websites with a global audience or those serving content to users across different regions. By reducing the latency caused by long-distance connections, CDNs enhance the user experience and improve website performance. Faster loading times can lead to increased engagement, lower bounce rates, and higher conversion rates.

To enable a CDN, you typically need to configure your DNS settings to point to the CDN provider’s servers. The CDN provider will then handle the distribution and delivery of your website’s static content. Popular CDN providers include Cloudflare, Amazon CloudFront, and Akamai.

By implementing a CDN, you can take advantage of a distributed network of servers to optimise content delivery, reduce latency, and enhance the overall performance of your website, regardless of users’ geographic locations.

6)Reduce HTTP Requests: Minimise the number of HTTP requests by combining multiple CSS files into one, reducing the number of images used, and using CSS sprites to create image maps.

7)Optimise Database Queries: Improve your website’s performance by optimising database queries. Ensure that queries are efficient, use indexes where necessary, and avoid unnecessary database calls.

8)Implement Lazy Loading: Lazy loading defers the loading of non-critical resources such as images or videos until they are needed. This technique helps prioritise the initial loading of the page, improving perceived performance.

9)Use a Content Delivery System (CMS): Consider using a CMS like WordPress or Drupal that offer various performance optimization plugins and features. These systems often have built-in caching mechanisms and other optimizations.

10)Regularly Monitor and Test: Continuously monitor your website’s performance using tools like Google PageSpeed Insights, GTmetrix, or Pingdom. Regularly test different aspects of your site, such as page loading speed, responsiveness, and user experience, and make necessary improvements based on the results.

Remember, website performance is an ongoing process, and staying up to date with the latest optimization techniques and technologies is essential for long-term success.

Conclusion

In conclusion, implementing these 10 tips to improve your website’s performance can have a significant impact on its success. By focusing on enhancing user experience, increasing conversion rates, and optimising for search engines, you’ll position your website for success in today’s competitive online landscape.

By following these SEO-friendly tips and consistently monitoring your website’s performance, you’ll provide a better user experience, increase organic traffic, and boost your website’s visibility in search engine rankings. Remember, a fast and optimized website not only improves user satisfaction but also helps your brand stand out in a competitive digital landscape.

5 Simple Ways To Drive Traffic To Your Blog Without Money

On the 9th of January, this year(2022), I taught a group of young Church adults in Anambra State on the Concept Of Digital Marketing, Content Creation, and Blogging. It was a class numbering in hundreds.


A day or two after the class, I was getting feedbacks here and there… Some appreciative, some commending, and others – the action takers, saying they were almost done setting up their first blog. It was a busy moment for me as I kept answering to questions and helping others dive into action as most didn’t know where to start.

Setting up a new blog these days is as simple as a basic/grade 2 pupils reciting the English Language Alphabets… Easy? Yes.

Creating a blog is as simple as kicking a ball to any direction. EASY!


But… setting up a blog isn’t just enough even if you know what to write. Mm. Your blog is up? Beautiful! Your writing style is cool? Waoh! Your traffic is..? Getting people to read your wonderful article, and I mean, a huge number of them, has always been a problem to bloggers and website owners.

Does it has to be this… stressful? Ah! Not really.
Let me share with you 5 SIMPLE WAYS TO DRIVE TRAFFIC TO YOUR BLOG or WEBSITE FOR FREE.
Fear no more. I shall guide thee.

  1. GO FOR SPEED: MAKE YOUR SITE MOBILE FRIENDLY
Adopt the-speed-of-a-cheetah kind of blog/website

I hate blogs/websites with snail-speed. I know you do, too. Speed WINS… a 1000X. The loading time of your blog determines if people will stay or not… and, boy, you’ve got 5seconds to win over your visitor or let them try somewhere else. Pusue after speed all the days of your blogging and you shall have many a visitor coming over and again…
And moble friendly!!!


Optimizing your blog or website for mobile accessibility is key… KEY? Yes. Key in the hands of your visitors, fans, customers that let them have easy access to your blog at the speed of… lightning, and without uneasiness. In a random gathering of 100 people all may own smartphone devices but only about 3-7% of the crowd could have access to a Laptop/Desktop computer. So… we go mobile because the people got mobile.

Here’s a data from Statista

Mobile accounts for approximately half of web traffic worldwide. In the fourth quarter of 2021, mobile devices (excluding tablets) generated 54.4 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017 before consistently surpassing it in 2020.


NIGERIA: WE ARE NOT LEFT OUT.
In 2021, 48.12 percent of the Nigerian population accessed the internet via mobile device. This share is projected to grow to 659.7 percent in 2026. In 2021, the number of mobile internet users in Nigeria amounted to over 101.7 million. – Statista
Decide quick, else your visitors will and their decision might not be in favor of you.

  1. WRITE COMPELLING HEADLINES
Far better than saying, “Increase your brand visibility now”

If your blog post must perform well, your choice of headline matters. Traffic to your post will vary depending on the power of your headline. If you fail to make it impactful and clickable, every other marketing step that you take will be a total waste of time.


Avoid click-bait headlines like… (Click here here to see how I made N10k every hour; Click to see what JJ okocha said about bloggers). Such headlines are nothing but cheap ways to sort traffic. It sure won’t help in the long run.

TIP NUMBER 1

Use Numbers and Data when writing your headline. Instead of writing “Five Ways To Prepare Ofe Akwu Like A Pro, For The First Time,” Try something like, “5 Ways To Prepare Ofe Akwu Like A Pro, For The First Time.”


BUT WHY?
Here’s something I found on Neil Patel’s blog:

TIP NUMBER 2

When writing a headline use rationales like.
Tricks

Tips
Reasons
Lessons
Ideas
Secrets


Here are examples:

  • 4 Tricks that will give you first place on Google SERP
  • 7 Tips to improve your writing skill
  • 3 Reasons why most bloggers fail in their first 6 months
  • 6 Lessons I learnt as a newbie blogger
  • 5 Ideas that made me $1k each every month
  • 2 Secrets that will help you succeed in print business
  • The difference is obvious.

3. ALWAYS SOLVE A PROBLEM

Are you willing to become a problem solver? Up to you.

One of the fruitful ways I get Ideas to write is by visiting forums, asking questions, and using facebook groups to see what people are struggling to solve… and then present the answer in a blog post.


An effective method for growing your blog is solving your readers’ problems. Understanding your audience, their needs, desires, and problems is key to building a relationship. Solving problems is an important component to creating a trusting relationship with your audience.


Know Your reader.


Get to know your ideal reader. Understand their daily life, relationships, finances, likes, dislikes, and struggles. These details will help you develop a list of problems you can help the reader solve. Jot down a description of your reader and the hurdles they face every week. Start your help list with these challenges.
Reach out to your readers and ask about their challenges.


No Harm Asking


Email a select portion of your mailing list
Write a post and ask questions
Create a survey (there are many tools for this)
Include a comment form in your post and ask for responses
Share in Facebook groups

4. SET UP YOUR SOCIAL MEDIA PROFILES

1, 2, 3, GO!

In less than 10mins you can set up Facebook, Twitter, and Instagram profiles and start sharing things that interest you. Social media isn’t just for Hi’s and Hello’s with no endpoint.


Bloggers or website owners struggling with ‘traffic issues’ can leverage social media as a powerful tool for customer acquisition.


HOW TO SET UP FACEBOOK PAGE FOR YOUR BLOG


Facebook lets you promote your brand with Facebook Pages.
Don’t confuse your personal profile with your page profile because it’s a violation of Facebook’s policy to use your personal profile for business. If you’ve already made the mistake of using your personal profile for business, you can fix it by converting your personal profile to a business page.


Here’s what you need to set up your Facebook page:
Profile Photo: This should be a 170 x 170 px logo. Facebook says you may get better results with a PNG instead of JPG.
Wall (“Cover”) Photo: This should be 820 x 312 px image if possible, but requires a minimum of 400 x 150 px.
Page name
Location
Hours of operation
Type of business
Summary of your business

CALL TO ACTION – CTA
You have the opportunity to create a CTA with Facebook’s “create an offer” tool at the top of your business page.


What action do you want visitors to take when they land on your page? Will you offer a product discount or a free ebook in exchange for an email signup?
For example, Topazdom Technologies‘ main call to action on its Facebook page is, “WhatsApp.”

SETTING UP INSTAGRAM ACCOUNT


Before you set up Instagram for your business, be sure your Facebook business page is filled out correctly. Since Facebook owns Instagram, you use the same platform to create your Instagram business account profile.


Begin by creating a business account profile and then converting it to a business page. This is an important step because it allows you to:
Enter your business phone, email, and physical location
Place a “contact” button on your page so customers can reach you
Gain access to your page’s Insights


WHAT YOU NEED TO SET UP YOUR IG ACCOUNT


Logo: You only have a 160 x 160 px circle to show off your logo. Unlike Facebook, users can’t click to enlarge the image, so be sure it’s clear and recognizable.
Business Description: You have 150 words to describe your business, brand or service. Hashtags are welcome, but they’re also linked, so they take users away from your page. Use them wisely, if at all.


Your Website’s URL: This is the only chance you’ll have to include your URL. Make a decision on whether you’ll include your site, a landing page, or an email subscribe form.
Social Accounts: Instagram gives you the chance to connect your other social accounts, like Twitter and Facebook. Be sure that you connect matching business accounts if you use this feature.


Once you’ve set up a basic business account, you’ll convert it to a business page and fill out your page profile. Here’s how:
Log in to your business’s public account (you can have up to 5 Instagram accounts).
Access your account settings with the gear icon.
Select “Switch to Business Profile.”


Select “Continue as” to connect to your Facebook account.
Choose the Facebook page you want to connect to your Instagram account.
The information from your Facebook page will then automatically be added to your Instagram page.


Be sure your contact information is current (phone number, email, location) so customers can get in touch with you.


SETTING UP YOUR TWITTER ACCOUNT


Twitter allows you to set up multiple accounts, so if you already have a personal account it’s okay to add another for your company. Twitter profiles are short and simple, so choose your words carefully and have your SEO keywords ready.


WHAT YOU NEED TO SET UP YOUR TWT ACCOUNT


Profile Picture: This should be your logo and the recommended size is 400 x 400 px.
Header Photo: This should be 1500 x 500 px.
Username: This is formatted like @yourcompanyname.
Description: You have 160 characters to describe your company. Consider whether you want to include a second URL and/or your SEO keywords here.
If your company is of public interest (related to music, journalism, business), you may want to take it a step further and get verified by Twitter.
Getting verified proves that you are who you say you are and helps build trust with your audience.

Social media can be a fun, rewarding, and profitable adventure if you approach it wisely. The first step is filling out your profiles with care. Treat them as if they are individual landing pages for your business.

5. PUBLICIZE YOUR WORK/CONTENT

Wow! It has been quite a sweet ride. Alright. You’re done with 1,2,3,4 and here we are at five. The last, but not least. Thank you for staying with me.
At this stage, all you do is share your content strategically via the social media pages you created. You can decide whether to use Organic Reach or Paid Ads.


Note: Just dumping your blog post on your social media handles without properly engaging your audience will amount to no good. It’s far beyond dumping links and sharing texts. You can ask your friends what they think about your blog or a particular post you made.


IN SUMMARY:


Getting a significant amount of dedicated readers take time and hard work. You have to keep trying new ways and experimenting new methods.
Although the 5 ways mentioned above don’t require a dime to pull of, in order to reach a wide audience and rope in new people to your blog, or buyers (if you sell materials on your blog), Paid Ads is the sure way to go… But you don’t have to panic. You can start small and scale…


If you made up your mind to go the ‘Paid Advertisement Way, i.e, to run ads on social media,’ I can help you win with your budget… Your website/blog deserves a cool following… You and I can make that happen.
Were you able to find help in this article? Let me know what you think.

4 Reasons Why Your Blog/Website Isn’t Converting Visitors To Prospects

Blogs have increasingly become the number #1 source of information on the web in the form of how-to-guides, DIY, and a bunch of helpful pieces of advice.

According to research, 77% of people online read blogs. That’s such a huge number.

People come to your blog to look for answers to their questions and seek a solution to their problems. That’s how powerful blogs can be.

Notwithstanding, some blogs can turn off first-time visitors or readers and make them go elsewhere without knowing.

In this article, you’ll find out WHY YOUR BLOG SUCK (AND WHAT TO DO ABOUT IT).

1. BAD DESIGN: USING TOO MANY COLORS.

Blogs are slowly evolving from what the owners want to what the readers want. That’s when User Experience (UX) comes in.

Google continuously changes its Search Engine’s Algorithm from what the owners want to what the readers want. Your blog isn’t all about you anymore.

Too many blogs play with too many colors in a bid to capture the reader’s attention. But truth is, it turns more people off than you can imagine.

What To Do

When designing your blog, it’s advisable to keep the readers in mind.

A. What color appeals to my audience?

B. How does it match with the content?

C. Does it appeal to the eyes?

Using too many colors on your site makes it look unprofessional. Unless you’re designing it to be read by you and your grandma.

2. NOT USING IMAGES

As the saying goes, a picture is worth a thousand words. Using more than one image on your post boost more views and readership.

In fact, in research done by QuickSprout, posts with multiple images boost views and readership by 94%. You don’t wanna lose by not being among.

I tend to read content with more than 3 images to those with only 1 or 2.

Writing chunks of texts without images will turn more people off from your site. Images, when used wisely and purposely can boost the growth of your blog.

What To Do

1. Instead of dumping a large chunk of 2,000 words on your site, using images to highlight your points make your content more smart, scannable, and appealing to readers.

2. Try to use images to complement a point you’re trying to make.

Images are great visual content. Don’t forget to use them.

3. LARGE SLAB OF TEXT WITH LESSER PARAGRAPHS.

This is one of the most annoying parts of a blog that sucks. A lot. Some people tend to write15-20 lines of words before considering leaving a space/paragraph.

Long contents without frequently making use of paragraphs will only get your reader’s eyes weary. Most bloggers do this without knowing the harm it has on their audience.

In research done by 3MindsDigital, 43% of people skim blog posts. This means, that people seldom read word-for-word on your blog. And again, 55% of people spend around 15 seconds going through your post.

What To Do

A. Use at least, 4-5 lines of text before giving a paragraph. Long articles weaken the eyes and probably make readers flip through your content without reading it. [Unless you’re planning on writing an ebook].

B. You only have about 5-second to catch a reader’s attention. Anything more than that is losing.

Note: It’s not really all about you… It’s about your audience too.

4. TOO MANY POP-UPS AND ANNOYING ADS.

Most bloggers make money from third-party ads which is quite okay. We all put up ad banners on our blog to earn. But you might be sending the wrong signal with too many ads on your site.

Too many pop-up ads on your blog might be the reason no one is taking your blog seriously.

People might think you’re in for the money rather than into sharing valuable content. Some bloggers are greedy though.

What To Do

A. Instead of scaring people on every article on your blog with many ads, try using say, two ad banners per post.

B. Stay away from pop-up ads. If you can’t, use it less on your site. But I’ll advise you cut them off.

SUMMARY

Your audience is your blog. Without them your blog is lifeless. It’s more pleasing to please your audience because they’re the people who’ll buy from you (if you sell any product).

Just like businesses need customers, bloggers need audiences. Getting them might not be hard, keeping them is.

Too many people complain that their blogs aren’t getting the share it deserves. Or getting the attention it needs. The reason is that you might be doing the wrong thing.

Your blog is your business handle it professionally.